Peningkatan Kinerja Pemasaran Melalui Disruptive Innovation Yang Berbasis Intellectual Capital pada UMKM kabupaten Sukamara, Kalimantan Tengah

This study aims to analyze whether there is an effect of human capital, structural capital and relational on marketing performance disruptive innovation as intervening variable in culinary MSMEs Sukamara district, Central Kalimantan. The sampling technique uses a non-probability using purposive method, where the sample selected by certain criteria. this was taken many 60 respondents with research instrument form questionnaire that has been tested for validity reliability. data analysis used answer hypothesis multiple regression SPSS 22 processing program shows no performance, negative insignificant positive significant performance. Researchers also found able mediate independent